Purchasing a mailing list is the shortest way to go, but it puts your deliverability under serious risk. So, how can you get your mailing list crystal-clear? We’ve got six tips for you.
Removing all cold and non-existent addresses prevents you from unnecessary costs. The trick here is actually to spend money, not to waste it.
PROGRAM TO CLEAN EMAIL LIST VERIFICATION
Frequent mailing list verification and subsequent cleaning can help you avoid such pitfalls, contributing to your sender reputation.Įvery time you send an email, you spend money to reach each email address. Moreover, sending emails to valid and engaged addresses decreases the probability of getting blacklisted or blocked.Įmail deliverability greatly relies on your sender reputation, which depends on subscribers’ level of engagement, spam trap hits, users’ complaints, and bounces. For you to remember, a mailing list should contain less than 2% of bounced email addresses for higher inbox placement rate.Ī clean mailing list leaves you with an interested audience, which means you’re targeting users who bring you opens and clicks. When sending emails regularly, you’ll notice such bounces and will be able to get rid of them, which will improve your deliverability. When a mailing server fails to send a message to another mail server, it will typically result in an automated email response called a bounce. Hitting spam traps is a signal for mailbox providers that a mailing list is of poor quality. Spam traps are addresses that have been created by filtering companies and blacklist administrators to exclude spammers. It does require some time and effort to clean your mailing list what’s more, it brings many benefits, such as However, this is not only about removing email addresses that pollute the mailing list, but also about being responsive to your subscribers’ preferences. Mailing list cleaning, or hygiene, as it is frequently called, is the process of regularly purging outdated, inactive, or invalid email addresses.
Read on to find out how you can manage your mailing list to make it sparkling clean. What is much more important is keeping your mailing list clean in this way, you will create a healthy environment in your outbox. Engaging as many users as possible with your email campaigns shouldn’t be your biggest priority.
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